Last month I wrote a post about Chinese travelers – specifically about 1.4 billion of them that could be showing up very soon at a hotel or restaurant near you right here in Florida.  Today I’m “narrowing down” the discussion topic a bit more by talking about only 49.6% of the total world population, aka women, the single largest target market in the hospitality industry.  Specifically, the most recent stats show there are 3.52 billion women on this planet (roughly half the population).  And yes, I know that tittle you see up above is a loaded question but seriously, even though women are only about half of the world’s population, by some estimates we still account for 92% of the vacation decisions.  Using those numbers it’s destined to be a hot topic in this industry which in turn makes it super important to Orlando, so let’s just let those stats sink in for a minute.

You read that correctly – 92% of vacation purchases including airline decisions, hotel selections and restaurants as well as buying all those precious souvenir tchotchkes are made by women, and even I was shocked by the estimated dollar volume this accounts for because, are you ready for this? In some reports, women are shown to be responsible for a whopping expenditure of, drum roll please, $7 TRILLION dollars annually related to vacation purchases. Just in the USA. (Notice I didn’t print that in numericals because frankly I’m not really sure how many zeros to use.)

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