Looking for Something to “Wine” About?
Well, here’s some interesting wine news from the hospitality desk: In a recent survey about global wine and travel trends conducted by market research firm StudyLogic, Sheraton Hotels & Resorts discovered that after a long day, one out of every two people would reach for a glass of wine (48%) rather than their smartphone/tablet (15%) or – get ready for this one – even their spouse (15%). Yes, you read that correctly. Having a chat with your spouse was given the same percentage ranking of importance (or lack thereof) as reaching for your electronic device, aka crack cocaine of personal choice. [see previous Hive posting RE more on this phenom at Welcome to the Experience Economy ]
Further, and perhaps even more surprising, were that survey results also showed 23% of the respondents would be willing to give up sex for a week in return for a premium highly rated glass of wine. (Hey, I’m just reporting the facts here. Please don’t diss the messenger.)
So what does that mean to you and I? In broader terms, a lot of us like wine, oh yeah, and we like it real good.Read More